U.S. HISPANIC
John Fitzgerald of ESPN Deportes: Sports has always served a valuable fan base for brands
Maribel Ramos-Weiner| 6 de noviembre de 2012
John Fitzgerald, VP of Sales of ESPN Deportes
Sports has always served a valuable fan base for brands: Youth, affluence and brand loyalty are some of the reasons why. In an age of such media opportunity – across and in media – fragmentation puts a premium on finding this type of audience. Sports has shown itself to be the best type of entertainment to deliver that audience in mass and with high levels of engagement. So if you are a distributor of media sports makes you more valuable to potential subscribers. And if you are a company that needs to speak to consumers sports is the best platform to do that. That is why you see the proliferation of media companies looking to build out their sports businesses. We at ESPN have known this for 33 years. We have quality content, scale and engagement across all media and all languages. We feel very comfortable in this space and our value proposition to all of our partners.
