U.S. HISPANIC
John Fitzgerald of ESPN Deportes: There is a lot of conversation about video everywhere
Maribel Ramos-Weiner| 5 de junio de 2012
We feel very positive about this Upfront season and what we have been hearing from a lot of our clients is that they are interested in reaching Hispanic across all media and in both languages. Particularly interested in that bicultural, bilingual Hispanic. The economic situation seems to be positive in terms of growth and confidence and it is across all of our business, the TV business, the digital business, radio business. We are seeing a strong upfront, a strong scattered market. We feel very good about it.We are hearing a lot of conversation about video, video everywhere (mobile, tablets, computer). We will be debuting our version of Watch ESPN (for ESPN Deportes) soon. We already have a lot of video ready when Watch ESPN Deportes will launch.We saw fair amount of growth from categories we have been doing business in the past: more business with automakers now, telecom, new business with advertisers as Sprint, studios are investing more money than they have done in the past, we have done some video game business. The meetings with the clients were the opportunity to tell the people two things: The ESPN Deportes commitment to know the Hispanic sports fans and the ESPN Deportes commitment to serve the Hispanic sports fans across all media and in both languages. We have been doing in the last year over a half dozen proprietary studies to learn about the Hispanic sports fan and some of the ways they consume media, their perception of media, the perception of the ESPN and sports. We are making sure that if we have the right product that we are putting in both languages and putting it across all media. We are making sure that when we acquire these rights we are acquiring across languages and all media so we can reach the Hispanic sports fan anywhere.
