U.S. HISPANIC
Juan Camilo Ferrand: Writing RPM Miami was an absolute challenge
Maribel Ramos-Weiner| 6 de mayo de 2011
Ferrand: I had the opportunity to build a story for an increasingly important demographic in the U.S.
(Maribel Ramos-Weiner). Juan Camilo Ferrand, writer of mun2s new bilingual original telenovela, RPM Miami, which is produced by Telemundo Studios, spoke to PRODU about the challenges the project presented. Ferrand résumé also includes telenovelas such as El cartel, Las muñecas de la mafia and La diosa coronada.Ferrand says RPM Miami was born out of a Telemundo initiative to create an original fiction series exclusively for mun2. Alonso Gálvez, the series Executive Producer, and Derek Bond, Executive VP of Production of Telemundo, were the forces behind the idea.It was an absolute challenge for me. I never wrote for cable and never for the U.S. market. Ive always written for open-air TV. The first thing I did was to travel to the mun2 offices in Los Angeles, where I was immersed in the culture of the channel and its target audience. There I realized that for the series to be successful, it had to be bilingual, as are 100% of the channels viewers, said Ferrand.The writer points out that RPM Miami is fundamentally different from all other Telemundo Studios productions: its the first series composed of only 13 episodes, its bilingual which meant casting bilingual actors it was shot 100% on location, with no sets and no mobile unit. The director shot it with independent cameras in a style very similar to film.
