Juan Pablo Santos of Imagina US: Protagonistas will begin production in other Latin American countries and for the Hispanic market of the U.S.

Juan Pablo Santos, VP of New Business at Imagina US, is satisfied with the result of the latest season of the novela Protagonistas, which finished with 47% of share for Colombia’s RCN. The season counted on two hours daily of airtime from Monday through Friday, eventually adding up to 204 hours of content. In 2013, the same format of the show will be produced in other countries in Latin America and the Hispanic Market of the U.S., Santos indicated. On Telemundo, the company premiered Historias de la virgin Morena, which is transmitted daily. It’s produced by Promofilm Mexico with all Mexican talent. In regards to the network Pasiones, Santos mentioned that they had closed important deals for Mexico and Panama.