U.S. HISPANIC
Kanal D Drama ranks 8th in VOD
Maribel Ramos-Weiner| 17 de marzo de 2020
Francheska Sanchez THEMA America
THEMA America announced that since its launch last November, Kanal D Drama’s Turkish series have achieved high viewership.
Kanal D Drama was launched for the first time in the U.S. Hispanic market through Comcast’s Xfinity Latino TV package, reaching one million subscribers. In just a few months, Kanal D Drama ranks 8th in VOD views within all Hispanic networks which offer VOD content via Xfinity. Series such as Mi último Deseo (Bidding Farewell), Hulya, y ¿Qué culpa Tiene Fatmagul? (What Is Fatmagul’s Fault?) ranked top three amongst Kanal D Drama’s VOD offering on Xfinity.
“It is very gratifying to see the acceptance that this channel has had on different platforms in just a few months since its launch in the U.S. For Kanal D Drama’s launch in the U.S., we made a well-curated selection of the most successful Kanal D International series, among which was the great audience success ¿Qué Culpa Tiene Fatmagul? (What Is Fatmagul’s Fault?), and our Spanish-speaking audience quickly embraced it. People are tuning into this channel on more and more platforms and social networks, with a combined total of over 12 million impressions and engagement of almost three million,” said Francheska León de la Barra, Marketing Director for THEMA America and responsible for the Kanal D Drama brand in the U.S. and LatAm.
As of last January, a report shows that 87% of the captive audience for Kanal D Drama in the U.S. are women, 26.1% between 35 to 44 years old, and 22.5% between 45 and 54. This is the same phenomenon in audience acceptance that Kanal D Drama has experienced in Latin America and throughout the world.
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