U.S. HISPANIC
Larrymania delivers the highest ratings for any original program on Mun2 among adults 18 to 49
19 de octubre de 2012
Larrymania helped drive traffic to the six of 10 most viewed videos on mun2.tv this month
Larrymania, Mun2s new series featuring the music sensation Larry Hernandez, delivered the highest ratings for any original program among adults 18 to 49, the networks largest audience for any reality show premiere in key demographics, according to Nielsen research.The premiere of the episode on Sunday Oct. 7 saw a growth of 229% among viewers compared to the month before, 248% in adults 18 to 49 and 150% among adults 18 to 34. Within Hispanic men 18 to 34 and 18 to 49, Larrymania was the No. 1 program on Sunday at 9pm, out-delivering Galavision and Discovery en Español. It was also the most-watched show among Hispanic men in terms of all cable networks, regardless of language, out-performing HBO, Showtime, Discovery, and Lifetime, among others.In the digital realm, Larrymania helped drive traffic to the six of 10 most viewed videos on mun2.tv this month. Also, Larry Hernandez y Su Ceviche, an original vignette, received more than 20,000 likes on Facebook in one week. Larrymania is produced by Cinemat and executive produced by Gloria Medel Solomons for Mun2.
