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LatiNation Media Names Curly Velásquez VP Of Development
29 de enero de 2026
As VP of Development, Velásquez will oversee the network’s creative direction across original series, talent development, visual identity, and creator-driven storytelling
LatiNation Media has named Curly Velásquez as its VP of Development, marking a pivotal step in the company’s evolution as a creator-led media network built for the next generation of Latinos. Velásquez — a former BuzzFeed editor, co-founder of the groundbreaking Pero Like franchise, and one of the original architects of Latino digital culture — was appointed by CEO Andrés Palencia and President/COO Bruno Ulloa.
LatiNation includes its broadcast cable channel LATV, its free LatiNation content app, and its FAST/AVOD/CTV LatiNation channels.
The appointment formalizes a creative leadership role that reflects where the media industry is headed: toward platforms that are culture-native, talent-driven, and deeply connected to their audiences. It brings one of the leaders and architects of viral digital Latino culture to the role.
“Bringing Curly into this role is an anchoring moment for LatiNation,” said Palencia. “He doesn’t just understand our audience — he is our audience. His voice, instincts, and lived experience embody the culture we serve and the future we are building.”
Ulloa added, “Curly is one of the true originators of Latino digital influence. Pero Like wasn’t just viral — it reshaped how Latino culture showed up across every platform. His creative eye, his credibility within the creator community, and his ability to translate culture into scalable media make him uniquely qualified to define LatiNation’s creative identity moving forward.”
As VP of Development, Velásquez will oversee the network’s creative direction across original series, talent development, visual identity, and creator-driven storytelling, ensuring that LatiNation continues to lead — not follow — in a rapidly evolving media landscape.
Velásquez has already been serving as VP of Development at LatiNation, where he has played a key role in shaping culture-forward programming. His expanded role reflects both his creative leadership and the company’s long-term commitment to creator-led growth.
“Opening doors for Latino creators has always been central to my life’s work,” said Velásquez. “Building Latino content isn’t about chasing trends — it’s about community, trust, and making space for our culture, our traditions, and our dreams to live on screen.”
He added, “I’m driven by legacy. LatiNation creates a bridge between where we come from and where we’re going — honoring our origins while intentionally shaping the future. I couldn’t be more excited to help lead that vision.”
Diario de Hoy
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