U.S. HISPANIC
LATV debuts a magazine-style morning show and a daily national newscast
Maribel Ramos-Weiner| 10 de mayo de 2011
Alfonso "Poncho" Vera, conductor de Noticias LATV
In an dynamic effort to evolve strategic programming offerings of the national bilingual entertainment network, LATV announced the debut of Al Empezar el Día, a national magazine-style morning show and a daily national newscast, Noticias LATV; each will serve as the cornerstone to the network’s news lineup. The bold news programming platform will be complemented with the expanded offering of LATV’s current leading entertainment news program, En la Zona, now airing twice a week.Last month, LATV announced its venture into reality programming with the launch of five new reality genre series. With the debut of a national news programming block, the network is on a fast track to deliver fresh, bold and distinct programming that presents high-quality television to inspire its 18-49 viewer demographic to become better informed and moved to make a difference in their communities.”Our audience is young, aspirational and on the go. They’re constantly seeking news that is not only culturally relevant to their bicultural lifestyles but they want to know how real-time global events impact them on a personal level,” said Luca Bentivoglio, COO and Head of Programming, LATV.
