U.S. HISPANIC
LATV: Focused more than ever on our bilingual, bicultural audience
Maribel Ramos-Weiner| 10 de septiembre de 2013
Giselle Ugarte hosts Latino TV
LATV Network is introducing this month in the U.S., several of its upfront programming offers. Launching a new season and celebrating Hispanic Heritage month, the channel premieres Latino TV, re-launches En la Zona, and kicks off the new season of Rokamole.Were focused more than ever on our bilingual, bicultural audience. We are solidifying our path towards bilingual content, which is yielding great results with our clients and our audience, said to PRODU Luca Bentivoglio, LATV’s COO and Head of Programming.On Thursday September 12th at 9pm EST/6pm PST, En la Zona re-launches, hosted by Keven Ramírez, renowned DJ of Entravisións Los Angeles radio station Súper Estrella. Total face lift. This is a program advertisers love and use it to integrate their products, said Bentivoglio. Later that same day at 9:30 pm EST/6:30pm PST, is the premiere of Rokamole, an alternative music show.On Monday September 16th, will be the national premiere of Latino TV, the new show hosted by Giselle Ugarte. The show will air Monday through Wednesday at 9pm EST/ 6pm PST. This series is produced entirely by LATV in Los Angeles. It features stories of Latinos who succeed in the U.S.: from celebrities to people starting their careers. This is one of the offers we introduced at upfront and we think it will do well, added Bentivoglio.
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