U.S. HISPANIC
LATV Network launched first LGBTQ Latinx weekly talk show Glitterbomb
Maribel Ramos-Weiner| 20 de septiembre de 2018
Family Glitterbomb
LATV Network launched its groundbreaking weekly talk show Glitterbomb on Thursday, September 20 at 10pm ET/7pm PT.
Glitterbomb is an explosive pop-culture talk show hosted by an entirely gay, Latino, Hollywood-insider panel featuring Entertainment Weekly senior editor Patrick Gómez, iHeartRadio personality Alexander Rodríguez, and actor Enrique Sapene.
The premiere episode of Glitterbomb featured telenovela superstar Scarlet Ortiz, Pretty Little Liars actor Brant Daugherty and his fiancée Kimberly Hidalgo, Claws actress Jenn Lyon, and One Day at a Time‘s Justina Machado. The following 12 episodes will spotlight many top celebrities from music, television, film, and fashion.
“When 22% of Latino Millennials identify as LGBTQ, this audience is no longer a niche segment. This is more than one in five Latino Millennials. At LATV, we are thrilled to be creating content that truly reflects our viewers,” said Andrés Rincón, Head of Network Sales for LATV. “With our current state of affairs, it’s been refreshing to see how brands are committed to delivering an overall more inclusive and diverse message. One of our first partners to jump on board is P&G with a Tide Pods branded segment. The support from clients has been outstanding!” added Rincón.
The Glitterbomb team has already been making their mark at LGBTQ events across the country and served as the exclusive media partner for the Fashion Designers of Latin America events at New York Fashion Week.
“The response we’ve received from the LGBTQ Latino community — which has for too long been underserved — has been overwhelming. And we could not be happier that LATV has given three gay Latinos a platform as big as Glitterbomb, co-hosts Gómez, Rodríguez, and Sapene said in a joint statement. “We believe that people of all races, genders, and orientations will see a bit of themselves in our show and have a good time watching it!”
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Diario de Hoy
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