U.S. HISPANIC
LATV: Strategic alliance with Mexico’s Teco TV
Maribel Ramos-Weiner| 3 de marzo de 2011
(Maribel Ramos-Weiner). LATV is entering a new phase marked by the important partnership established with the Teco TV Group in Mexico, which allows the Hispanic network to have its own production machinery in that market, in addition to the one it already has in Los Angeles.Luca Bentivoglio, VP of Programming and COO of LATV talked to PRODU about this alliance and the new spaces that resulted from it. “We are creating LATV Producción in Mexico, which will have four state-of-the-art studios, with HD equipment and mobile units,” he said.Bentivoglio indicated that the partnership gives them direct access to talent and production of the highest quality, and allows them to develop content in the long term, which is ideal for LATV.In addition, all this new content developed with Teco TV presents many product integration opportunities.Some of the new shows derived from the partnership include Mis doctores, a program that airs Monday through Friday at 5pm but will move to the 9pm primetime. The show features four young and charismatic doctors who touch on a different topic each day.The upcoming premieres are Tú decides and El sazón de la vida, which debut next Monday the 7th. Tú decides is hosted by four women of different generations who discuss topics of interest to the audience. It will air Monday through Friday at 11pm.El sazón de la vida, hosted by Ana Saldaña, is a daily cooking show that will air at 3pm. This program will be the basis for creating a daily series that will feature a different cuisine each day.{Click here to watch promos of El sazón de la vida, Tú decides and Mis doctores;www.produ.com/produtv/popup.html?Noti=4921}
