U.S. HISPANIC
Los Angeles´KJLA trumps competition in ratings with LATV primetime
Maribel Ramos-Weiner| 9 de mayo de 2013
Almohadazo
KJLA, Los Angeless multiplex, full-powered television station and affiliate of LATV Network, announced its surge in ratings and nightly viewership with LATV primetime shows. On Monday May 6th, KJLA reached an unprecedented milestone when it outperformed its main competitors in the coveted 18-49 viewership demographic. Primetime favorites Almohadazo and Noches de LATV beat MundoFox 22 and KAZA 54 in the same timeslots by more than 4 to 1 in the overnight ratings.Were very proud to have achieved this benchmark at KJLA and we are pleased with the success of Almohadazo that according to NSI has a strong month to month increase in viewership, says Luca Bentivoglio, LATV’s COO and head of Programming. This proves that our programming strategy has led to an exponential increase in ratings and we are committed to continue to grow our viewership with original programming you cannot see anywhere else.Its really challenging to compete in the Los Angeles market in prime time, but we are seeing the fruits of an aggressive marketing and radio campaign, Rafael Gutiérrez SVP of Sales for LATV Networks and KJLA, added. We are very grateful to our advertisers who are helping us to grow and we are committed to exceeding their expectations.
