U.S. HISPANIC
Lucinda Martínez-Desir of HBO Latino: We have a product for every audience
Maribel Ramos-Weiner| 12 de octubre de 2010
Lucinda Martinez-Desir, Vice President of Acquisitions & Multicultural Marketing, HBO Latino
(Maribel Ramos-Weiner). HBO Latino continues to be the only premium channel in the Hispanic market. We have command of this space and we make sure not to take our audience for granted and continue offering high-quality programming, said to PRODU, Lucinda Martínez-Desir, VP of Acquisitions and Multicultural Marketing of HBO Latino.Martínez-Desir said that with the growth of the Hispanic market and with the upcoming results of the 2010 Census, everything will be bigger and better for the channel. What excites us about the company is that we have a product for every audience, she added.Among the programming they are launching this month are the second season of Hijos del carnaval and their original production Habla, in its seventh year. To celebrate Hispanic Heritage Month, they have a special HBO Latino segment on their HBO On Demand service.When asked about the channels VOD offer, she said they currently have an HBO Latino VOD channel with certain affiliates. We have enough content to launch a dedicated HBO Latino VOD channel for any affiliates that may want it. In the meantime, our VOD content is featured on HBO On Demand and it is doing great, said Martínez-Desir.In regards to the crossover certain programs originally produced by HBO Latinoamérica, such as Epitafios, have had to the Anglo HBO, Martínez-Desir said: We have discovered that high-quality programs are attractive to all audiences, and we make sure to utilize our channels to maximize the exposure of these programs.{To watch Lucinda Desir-Martínez from HBO Latino talking about new programming and original productions click here;http://www.produ.com/produtv/popup.html?Noti=4629}
