U.S. HISPANIC
Martín Breidsprecher of Azteca América: To succeed you need to work on distribution and programming
Maribel Ramos-Weiner| 3 de abril de 2012
Martín Breidsprecher, CEO Azteca América
There are two key strategies: your programming has to be relevant and distribution needs to be there, because ultimately people need to be able to watch you.If you enter the U.S. with a cable network, you will have some limitations. This is what is currently happening to us. Despite Azteca América having 68% coverage, it is extremely difficult to compare it to a TeleFutura or a Telemundo, because their coverage is much better than ours.To succeed you need to work on your distribution and, of course, your programming. The key is finding the programming that will make a difference.
