U.S. HISPANIC
Media Networks: New promotional campaign for Perú Mágico in the U.S. starts July 1st
Maribel Ramos-Weiner| 28 de junio de 2013
Flavio Balaguer, director of Content of Media Networks
Media Networks will launch in the U.S. next Monday July 1st, a promotional campaign for its channel Perú Mágico, ethnic signal that catering to Peruvian communities outside of their home country. The campaign will target over 50 Peruvian and Hispanic restaurants across California, New Jersey and Florida, areas with the highest concentration of Peruvians in the U.S.Were excited with the launch of the campaign, promoting Perú Mágico in key areas for our target audience: Los Angeles, San Francisco, Patterson and Miami, among other cities, said Flavio Balaguer, director of Content of Media Networks.The campaign involves the presence of Perú Mágico at restaurants chosen after a careful marketing research. It will include closed circuit TV, posters, menus and placemats, among other elements.Because the campaign takes place at restaurants, the promotional pieces emphasize the cooking shows offered by Perú Mágico, as well as Peruvian soccer, the other main course, said Balaguer.
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