U.S. HISPANIC
Perú Mágico explores new platforms
Maribel Ramos-Weiner| 13 de septiembre de 2011
Ricardo Guzmán, Manager of Affiliate Channels of Perú Mágico
Perú Mágico is a pay-TV channel on the grid of DirecTV since December of 2010 caters to the Peruvian community in the U.S. Perú Mágico is the combination of three niche channels produced for Peruvian pay-TV: news channel Canal N, produced exclusively for the Telefónica operator in Peru with the backing of Grupo Comercio; sports channel Cable Mágico Deportes (CMD), and Plus TV, a lifestyle channel with cooking, travel, fashion, and talk shows, among others, said Ricardo Guzmán, Manager of Affiliate Channels of Perú Mágico.One of the goals is to get closer to the Peruvian community in the U.S. by sponsoring events in different cities.The channel is in talks with Comcast, Cablevision, Time Warner and Cox to expand its distribution. They are also exploring other platforms. We are part of Grupo Telefónica, which works closely with Terra, and they are starting to launch their video services online. It is very likely we will join them in the future, said Guzmán.
