U.S. HISPANIC
MediaMath: Mexico is one of the highest-growing markets in Latin America
Maribel Ramos-Weiner| 17 de enero de 2019
Fernando Juarez
A few years after the arrival of MediaMath to Mexico, the programmatic market is one of the markets that present the highest growth in Latin America, together with Brazil and Argentina, highly dynamic in the purchase and analysis of big data with which companies can direct much more effectively their advertising campaigns.
With global presence, the company includes among its clients brands such as P&G, Dell and IBM; experience that has allowed them to boost in the region the use of programmatic marketing and, above all, integrate the concept of Consumer First, which places consumers in the center of the campaign, through technology for the protection of personal data and strategies that enable doing the type of market that everyone can love.
“Throughout the years, we have been recognized not only for our technology but also for our leadership in topics that are transforming the industry, such as transparency and brand safety. We work with brands and agencies to drive digital advertising in every media. For this reason, we will continue with our goal to deliver the best experience to all those involved, especially for the final consumer,” pointed out Fernando Juárez, General Director of MediaMath for Latin America.
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17 de enero de 2019
MediaMath: Mexico is one of the highest-growing markets in Latin America