Mega TV appoints René Rodríguez to Director of Sports Marketing

Spanish Broadcasting System Inc., (SBS) announced the appointment of René Rodríguez to Director of Sports Marketing for Mega TV. Rodríguez, a successful sports media executive, will be responsible for leading the network’s expansion into the sports category by building a new sports department inside Mega TV.“Adding a sports department is a natural progression for our growing network, and having a multi-platform broadcasting strategy boosts viewership, engagement, traffic and revenues,” said Albert Rodríguez, General Manager for Mega TV.