U.S. HISPANIC
Metro Televisión: In 2019 we will boost the Hispanic market in the US and LatAm as well as explore Asia
Maribel Ramos-Weiner| 22 de enero de 2019
Carolina Sefair 1
Metro Televisión owned by Salim and Carolina Sefair, will attend Natpe to take Lebanese series such as Samra, Cello, Round Trip ad the hit in Italy, Dalia de las Hadas, not only for its story but for its original music.
“We are very happy to start a new year, with a positive balance of 2018, when we managed to distribute more than 500 hours, allowing us to have a relevant increase in sales, proving we are correctly choosing our contents and representation of our portfolio,” commented Carolina Sefair, manager of Sales and Distribution at Metro Televisión.
“We are strong in markets such as Mexico and US Hispanic and we will direct our efforts towards boosting Latin America, even more, venturing into Asia,” she added.
Along with attending the main fairs in the circuit, throughout 2019, Metro Televisión will seek content trends and work together with its partners to find contents aligned with the needs of each market.
“We are focused on finding series and miniseries of no more than 60 episodes, with social content, drama, search for improvement and that empower women,” adds Sefair.
“Another of our goals is to manage to locate transmedia contents that generate activities outside the TV screen, thinking of adding new audiences”.
