U.S. HISPANIC
Mexican Agency Serna Group Named North America’s Best PR Agency at the 2025 LIA Awards
23 de enero de 2026
The award was granted in recognition of the agency’s strategic approach behind the Sal del Golfo for Tecate Light.
Serna Group, comprised of Serna PR, Serna Digital, and Serna Producciones, was recognized as North America’s Best Public Relations Agency at the 2025 London International Awards (LIA), one of the most prestigious and rigorous honors in the global communications and marketing industry. The award was granted in recognition of the agency’s strategic approach, flawless execution, and creative development behind the Sal del Golfo Communications and Public Relations campaign for Tecate Light.
Founded in 1986, the London International Awards celebrate excellence in advertising, marketing, public relations, and creative production. Unlike other industry competitions, LIA’s evaluation process is distinguished by its independent international juries, who deliberate in person and grant awards ranging from Finalist to Bronze, Silver, Gold, and the Grand LIA, reserved for the most impactful work.
In its 2025 edition, the LIA brought together agencies, holding companies, and brands from around the world, evaluating not only creativity but also strategic strength, quality of execution, and measurable results. Within this context, Serna Group’s designation as North America’s Best Public Relations Agency represents a significant milestone for the Mexican communications industry, as it reflects the firm’s ability to compete on equal footing with established agencies from the United States and Canada.
This recognition underscores Serna Group’s comprehensive approach to strategic communications, marketing, and content production, guided by a vision focused on supporting brands’ business objectives, strengthening their reputations, and delivering measurable value. Its operating model integrates strategy, creativity, and performance analysis, enabling the development of campaigns with both local and international impact.
This achievement adds to other honors received by the company in 2025, including a Bronze Lion at the Cannes Lions, as well as being the only agency to receive three AMCO Merit Awards 2025, granted by the Mexican Association of Communicators, which recognize excellence in organizational communication and public relations in Mexico.
Serna Group’s performance comes amid sustained growth in the public relations and strategic communications industry. According to Statista, the global public relations market exceeds $100 billion and continues to grow, driven by increasing demand for reputation management, crisis communications, and integrated marketing and content strategies.
With this recognition, Serna Group strengthens its position as a key player in strategic communications across North America and as a benchmark for the talent and capabilities of Mexican agencies to deliver campaigns with international impact.
