U.S. HISPANIC
Mexicanal approaches Upfront season with new lineup and national Nielsen ratings
Maribel Ramos-Weiner| 10 de mayo de 2011
Avispón 18 is one of the upcoming new networks´ shows for 2012
Mexicanal Network is participating in this years television upfront negotiations with an exciting lineup of proven tentpole titles and newly planned series. Mexicanal will also share the initial results of its new national Nielsen ratings. The network features a unique lineup of regional news, entertainment and sports from all throughout Mexico and the United States.Today is an optimum time for advertisers looking to reach this burgeoning demographic, and Mexicanal is very pleased to approach the upfront season from such an ideal position. We look forward to sharing our strategy for not only maintaining but also growing our successful relationship with our coveted viewers, said John Pérez, Mexicanal senior vice president of Sales.Subscribing to Nielsen ratings shows our commitment to take Mexicanal to the next level and deliver upon the expectations of our clients and partners. Its a game-changer for the network, commented Court Stroud, senior vice president of Business Development at Castalia Communications.Mexicanals major programming tentpoles include the Mexican League Baseball; the women’s magazine show Vida y Estilo (Life and Style); the series The Secret Files of Jaime Maussan; and the networks very own MX24 Noticias newscast.The networks 2012 development slate includes new program series such as Cantares de Mi Tierra; Todo Vale (hand-to-hand combat matches directly from Mexico); Xpedicion MX (extreme adventure sports and ecotourism combine in this program featuring Mexicos most beautiful and treacherous destinations) and Avispón 18 (irreverent SNL-style humor skit show featuring new upcoming talent and fresh material).
