U.S. HISPANIC
Mexicanal inks ratings agreement with Nielsen
Maribel Ramos-Weiner| 22 de marzo de 2011
Committed to serving its advertisers and affiliates, the Mexicanal Network has signed a national research agreement with The Nielsen Company. Nielsen is now providing comprehensive weekly television ratings and demographic information for Mexicanal’s lineup of regional news, entertainment and sports from all throughout Mexico and the U.S.The pioneering research package, which went into effect in February, covers Mexicanal’s multi-tiered distribution, including cable, satellite and digital broadcast over-the-air carriage. Nielsen developed the service just over a year ago to incorporate the growing number of digital networks throughout the United States.“Securing national Nielsen ratings research was the logical next step for the networks as we continue to press forward with distribution growth and new potential broadcast affiliates. We are constantly looking for ways to better serve both viewers and advertisers, and this is just one such example in our evolution as a network,” said Mexicanal president & CEO, Luis Torres-Bohl.
