U.S. HISPANIC
Miss Universo 2011 watched by more than 4 millions viewers on Telemundo
Maribel Ramos-Weiner| 15 de septiembre de 2011
Telemundo’s broadcast of Miss Universo 2011 on September 12 was up double digits compared to last year and delivered its best performance since 2007. The broadcast, in which Miss Angola was crowned Miss Universe 2011, ranked as the #1 program for its time period, regardless of language, in Miami, New York and Puerto Rico and was watched by more than 4 million total viewers and 2.2 million Adults 18-49, the highest reach since 2007, according to Nielsen Media Research.On average, Miss Universo 2011 delivered nearly 1.9 million total viewers (Persons 2+) and 1,017,000 Adults 18-49. The pageant grew from the prior two years’ telecasts, up 16% year over year (1,896,000 vs. 1,636,000) among Total Viewers (Persons 2+) and up 14% vs. last year’s telecast on August 23, 2010 among Adults 18-49 (889,000).
