U.S. HISPANIC
mitú Appoints Vanessa Vigil as President to Lead Next Phase of Growth
27 de febrero de 2026
mitú is a media and entertainment company that reaches more than 15 million bilingual and bicultural Latinos
mitú, the media and entertainment company that reaches more than 15 million bilingual and bicultural Latinos, announced the appointment of Vanessa Vigil as President, where she will oversee the company’s strategic direction, operational performance, revenue growth, and brand vision. Vigil most recently served as mitú’s Chief Brand Officer and has held various leadership roles within the company since joining in 2019.
Prior to joining mitú, Vigil held executive positions at both independent and global agencies, including Essence and OMD, where she specialized in multicultural marketing strategies for Fortune 500 companies.
“mitú has always represented creativity, boldness, and innovation, accurately reflecting the generation of U.S.-born and -raised Latinos. I am deeply honored to step into this role as President and lead mitú into its next chapter,” said Vanessa Vigil.
During her tenure, Vigil oversaw brand partnerships and content strategy, while leading key initiatives that delivered industry-leading engagement levels and a social media portfolio with significant year-over-year growth. She also led the relaunch of the company’s digital culinary brand, Hispanic Kitchen, and established mitú’s successful multi-year filmmaker mentorship program.
Hugo Gamino will succeed her as Vice President of Brand and Content Strategy, after serving as Head of Hispanic Kitchen, mitú’s digital culinary brand.
“Vanessa Vigil is a respected leader in the media and entertainment sector, and her ability to navigate a rapidly evolving landscape will be invaluable as we continue to grow,” said Hugo Gamino. “I have seen firsthand the depth of her influence and her unwavering commitment to this brand—consistently pushing new boundaries and supporting creatives at every level. 2026 will mark a decisive leap forward for our business. We will enter the market with greater visibility, sharper execution, and a bold, elevated experience for our audiences, reinforcing our position as a trusted media authority not only for Latinos, but for an entire generation.”
“This appointment is a powerful moment not only for me, but for women and Latinos across the media industry. When leadership reflects the communities we serve, the work is stronger, the perspective clearer, and the impact real—for both our business partners and the next generation,” Vigil added.
Vigil’s promotion represents a natural evolution for the media brand. Her years of dedication and commitment position her as the leader who will guide mitú into its next phase of growth, while continuing to honor the company’s mission as a respected cultural force within the industry.
