U.S. HISPANIC
mun2 reveals over 200 hours of original programming at network´s cable Upfront
Maribel Ramos-Weiner| 18 de abril de 2013
Presenting a new programming line-up tailored for its influential young, Hispanic millenial audience, mun2 general manager Diana Mogollón revealed a slate of original series featuring dynamic personalities, sports and music at its 2013/2014 cable upfront press conference in New York today. The Hispanic cable network revealed it is producing over 200 hours of original programming, including three new original series: the Hispanic celebrity reality series Horóscopos centered on Regional Mexican music stars Horóscopos de Durango, and two stand-out docu-reality series – Viva Los Vargas featuring champion boxer Fernando Vargas and family, and the family business series Reinas de Realty. The network also announced it is now the exclusive Hispanic cable home to the Barclays Premier League this summer, announced two new music properties, Al Tiro con La Bronca and ¡mun2POP!, and is developing a series for Fandango Cine, Movie Crashers.mun2 has already begun production on two returning series for 2013 – Larrymanía, the networks #1 original series in 2012 starring Latin music star Larry Hernández, and DUB Latino, the popular Hispanic entertainment and car culture magazine series hosted by Gerardo Ortiz with Magda Ángel.We have pioneered original programming that is a staple for the young, Hispanic adult audience. We created the Hispanic celebrity reality genre with the defining series I Love Jenni and the networks #1 series in 2012, Larrymanía, and this year we will continue to expand upon it. In 2013 and 2014 we will develop series surrounding the most talked about Latino personalities – fascinating stories and lives, some you know and all you will want to know. We will bring their story to our audience, 360, across all multi-screen platforms, in the duality of language and culture that our audience looks to us for. From reality to celebrity, music to sports, news and red carpet events, we will bring the new picture and passions of Hispanic millenials to U.S. cable and beyond,” said Mogollón.
