U.S. HISPANIC
NBCUniversal Telemundo Enterprises has launched the campaign El campeón en ti
Miryana Márquez| 27 de marzo de 2018
El Campeon
NBCUniversal Telemundo Enterprises has announced the launch of El campeón en ti (The Champion Within You), a new company-wide campaign under the banner of its award-winning corporate social responsibility initiative, El poder en ti (The Power Within You), focused on empowering young Hispanics to achieve their full potential and find their inner champion through sports.
The campaign will focus its first efforts on soccer, investing more than US$250,000 and partnering with the U.S. Soccer Foundation, Alianza U Foundation and local community organizations to expand access to organized soccer for underserved Latino youth.
In partnership with the U.S. Soccer Foundation’s Soccer for Success program, Telemundo’s El campeón en ti will help provide more than 20,000 children the opportunity to play soccer and reap its many benefits in cities across the country.
“As the new home of the FIFA World Cup, Telemundo goes beyond bringing fútbol to viewer’s screens by also bringing its power to the Hispanic community,” explained Ginette Magaña, director, Corporate Affairs, NBCUniversal Telemundo Enterprises. “In a first-ever initiative for the network, we are proud to partner with two leading soccer foundations, the U.S. Soccer Foundation and Alianza U Foundation, to provide children the opportunity to play soccer, empower future youth champions and offer resources for healthier living in our communities.”
The campaign will feature a series of segments across network shows including Un nuevo día, Suelta la sopa and Noticias Telemundo, among others.
