U.S. HISPANIC
NBCUniversal Telemundo Enterprises launches Decisión 2020
Maribel Ramos-Weiner| 18 de febrero de 2020
Decision 2020
As Presidential candidates, their campaigns and voters turn their attention to Nevada, the first primary state with a significant percentage of Latino voters, NBCUniversal Telemundo Enterprises announced the launch of Decisión 2020, a national, year-long multi-platform news and civic engagement initiative that will span across Telemundo’s national network and local stations.
Decisión 2020 will deliver comprehensive multi-platform election news and campaign coverage to audiences across the country all year long, and a series of in-depth polls focused on the robust Latino electorate in the U.S. and key political markets. With nearly one million Latinos turning 18 years old this year, Decisión 2020 will also roll out several digital shows in English and Spanish to inform and connect with young Latino voters. In addition, Telemundo’s multiplatform initiative will feature multiple voter registration events with national and local partner organizations across key Latino markets to help engage an expected 32 million Latinos who will be eligible to vote in November.
“Decisión 2020 is a manifestation of our long-standing commitment to providing our community objective information and the necessary resources to participate in the electoral process,” said César Conde, Chairman, NBCUniversal Telemundo Enterprises and NBCUniversal International Group.
“Local TV stations are the places where people go to get their questions answered and their issues addressed. For many Spanish-speakers, our Telemundo stations are the only places in their communities they can trust. We take this responsibility very seriously. We are proud to continue our decades-long commitment of delivering the news and information our viewers need to understand our electoral process and how they can exercise their right to vote on November 3,” added Manuel Martínez, president, Telemundo Station Group.
