New digital experience Nuevo Mall announces partnership with Univision

Nuevo Mall, the new Hispanic multiplatform celebrity and lifestyle destination that aims to connect stars and fans with brands, has announced a partnership with Univision. The digital company is set to launch on the web and through mobile in the fall of 2012, and will include some of the most renowned Hispanic stars in the country including Sofia Vergara, Raul de Molina, Cristian de la Fuente, Danna Garcia, Chiquinquira Delgado, Giselle Blondet, Ricardo Montaner and Fernando Fiore, among others. “We are thrilled to enter into this partnership with Nuevo Mall, a new digital experience that will allow audiences to get even closer to Univision’s beloved personalities, as well as the products they love best” said Rick Alessandri, senior VP of Business Development, Univision. “Our partnership with Nuevo Mall builds on our corporate strategy to connect to Hispanic America”.”Univision is a perfect partner for Nuevo Mall” said co-founder Sofia Vergara. “We hope fans and advertisers enjoy this unique opportunity to celebrate our community with the trends, products and experiences that unite us all. Our fans are part of our familia and we are thrilled to invite them over to our Nuevo Mall home”.