U.S. HISPANIC
Noticias Telemundo names Romina Rosado SVP of Digital News
Maribel Ramos-Weiner| 24 de agosto de 2018
Romina Rosado Noticias Telemundo
Noticias Telemundo announced it has named Romina Rosado as SVP of Digital News, effective immediately. She will be based in Miami at the company’s new headquarters, Telemundo Center, and will report to Luis Fernández, EVP of Network News, Telemundo Networks.
In her new role, Rosado will lead the development and execution of all digital programs across Noticias Telemundo and Digital News. Working closely with the editorial news, technology, sales, marketing and research teams, she will create and oversee innovative strategies to enhance the immediate consumer experience, across multiple distribution points, as well as identify and form new product and market opportunities for the company.
“Romina’s wealth of brand experience coupled with her strategic digital insights will further strengthen our positioning as the #1 media company reaching Hispanics online in the U.S. We are thrilled to have her in this key leadership position to help continue building on Telemundo News’ brand across all platforms,” said Fernández.
Rosado will also collaborate with Peter Blacker, EVP, Revenue Strategy & Innovation at NBCUniversal Telemundo Enterprises where he is focused on linear and digital platforms to amplify Telemundo’s efforts across revenue streams. She will partner with Blacker and his extended team to identify and develop opportunities across the network’s portfolio to further connect and engage U.S. Hispanics directly with Telemundo News’ digital platforms and content.
