U.S. HISPANIC
Noticias Univision’s Primer Impacto presents a brand-new set
Maribel Ramos-Weiner| 4 de enero de 2023
Impacto de Univision
2023 is a New Year and with it comes a brand-new set for Noticias Univision’s flagship news magazine show, Primer Impacto (PI). The set ushers in a new era for the show and its audience by offering cutting-edge video tools, more technology, and interactivity; all on a dynamic 360-degree stage built to showcase PI’s unique storytelling. Hosts, Pamela Silva, and Michelle Galvan presented the newly designed ultra-modern studio today, Tuesday, January 3 at 5pm ET.
Flexibility became a critical component for Primer Impacto’s 360 set design that provides unique spaces for each segment of the show, taking the viewer from top stories in news, entertainment, weather, and sports, onto in-depth interviews and the unmissable eccentric images of the day. The set brings stories alive by incorporating the latest screen technology that allows it to move from one side of the studio to the other, in addition to having a 200-degree rotation that can be shot from different angles.
Inspired by midcentury modernism, Primer Impacto‘s set was designed to highlight the shows’ trademark use of impactful images in their stories. The production incorporates one of the largest interactive touchscreens on the air today in the United States that allows for on-air talent to walk the audience through visuals, creating an interactive experience for the viewer to better understand news pieces. The new set also incorporates an Augmented Reality (AR) System that can generate immersive images onto the set. A total of 495 LED modules used to create 6 different displays on the set will also help provide an emphasis on the powerful visuals used in PI’s trademark storytelling.
The revamp is the 6th time Primer Impacto, the longest-running Spanish magazine news show, steps up to offer its dedicated viewers a fresh new look that reflects the world’s current environment while maintaining the show’s familiarity through color palette and textures.
PI also presents a refreshed logo, with a look and feel that offers a modern, fresh, and clean take on its current one; and its emblematic theme song is remixed with a trap music rhythm that adds a level of cinematography to the original.
Primer Impacto’s first telecast was on February 19th, 1996, and twenty-nine years later it remains a pillar of the Noticias Univision news family.
