U.S. HISPANIC
Ogilvy Miami Drives U.S. Launch of Luxury Razor Brand SKAURA
18 de febrero de 2026
SKAURA Unveils Its Inaugural Product, the SKAURA ONE Razor, at Major New York Launch Event
Ogilvy Miami continues to strengthen its expertise in the U.S. market with the launch of SKAURA, a luxury personal care brand. As creative partner, Ogilvy Miami led a comprehensive brand development process in collaboration with Ogilvy Mexico’s Consulting team, defining a clear identity, purpose, and cultural relevance for SKAURA. Throughout this process, the agency established a strong and distinctive brand platform, developed a creative strategy for campaigns and content, and built a digital ecosystem — positioning SKAURA as an innovative brand prepared to thrive in the highly competitive U.S. market.
“Being involved from the very beginning in building a brand like SKAURA allows us to clearly demonstrate our expertise and reinforce our role as strategic partners driving our clients’ commercial success,” said Arlene Armenteros, Managing Director of Ogilvy Miami. “This has been a deeply strategic and creative process in which we transformed an inspiring idea into a brand filled with meaning and ambition. We are incredibly proud of what we have achieved together.”
For César Holguín, CSO and Managing Director of Ogilvy Consulting at Ogilvy Mexico, “This initiative allowed us to demonstrate the power of synergy: the strategic collaboration and complementary work between the talent at Ogilvy Mexico and Ogilvy Miami was not only essential, but the key to addressing contemporary innovation challenges at the intersection of disciplines. It is a living example of how regional collaboration maximizes impact and shapes the future of brands.”
“SKAURA enters the market to transform daily routines into empowering experiences, combining sophisticated design with cutting-edge technology,” said Ty Cross, CEO and Co-Founder of SKAURA. “From day one, we knew we needed a creative partner who truly understood our vision. Our collaboration with Ogilvy has been instrumental in bringing it to life.”
Recently, SKAURA unveiled its inaugural product, the SKAURA ONE razor, during a major launch event in New York, marking a significant milestone in the brand’s evolution.
“By combining clinical research with meticulous design, we developed a razor that enables a smoother, safer, and more intuitive shaving technique,” added Dr. Craig Lichtblau, Founder of SKAURA. “This is practical innovation with visible results.”
Armenteros concluded: “Our team is actively developing powerful creative campaigns that will significantly expand SKAURA’s presence across the United States. We’re excited about what’s ahead.”
