U.S. HISPANIC
Doris Vogelmann from Vme: Why Video Is the Preferred Format for Hispanic Audiences
2 de octubre de 2025
Doris Vogelmann, VP of Programming & Operations, Vme Media
Across the U.S., Hispanic audiences have embraced video as their format of choice — not just for entertainment, but for connection, information, and cultural affirmation. From mobile-first short-form clips to long-form streaming, the appetite for video continues to grow, making it the most powerful channel for reaching and engaging our community.
But it is not enough to simply produce more video. In a crowded, sometimes overwhelming media environment, what matters most is trust. Audiences are increasingly discerning about where they spend their time, and Hispanic viewers, in particular, value safe, respectful spaces that reflect their identity and aspirations. This is where brands and media companies must differentiate themselves: by creating environments where content uplifts rather than stereotypes, informs rather than exploits, and celebrates rather than marginalizes.
At Vme Media, this mission is central. We see video not just as a format, but as a bridge — one that connects generations, languages, and experiences within the Hispanic community. Whether through family-oriented programming, educational series, or cultural storytelling, our goal has always been to provide content that families can watch together without hesitation, knowing it respects their values.
This matters in the broader industry conversation because video is no longer passive consumption; it drives influence, shapes identity, and creates measurable business impact. Hispanic audiences are among the most engaged video consumers in the U.S., and yet they are often underserved with content that reflects their lives authentically. Brands that understand this — and that choose safe, credible platforms to deliver their messages — will see stronger engagement, deeper loyalty, and sustainable growth.
In the end, the rise of video is not just a trend; it is a call to action. As marketers, creators, and media partners, we have the responsibility to pair innovation with integrity. For the Hispanic community, a safe and respectful video environment is not optional — it is essential. And for those willing to invest in this vision, the rewards will be measured not just in viewership, but in trust.
By Doris Vogelmann
VP of Programming and Operations
V-Me Media
Diario de Hoy
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