U.S. HISPANIC
Parrot Analytics: We help understand trends to determine which contents work best
Maribel Ramos-Weiner| 23 de agosto de 2018
Alejandro Rojas Parrot 1
Alejandro Rojas, Regional director of Parrot Analytics, toured Mexico, a market in which the company is forging ahead to contribute with producers and decision-makers on audience trends and the features that contents with the best results have in common, as well as other data.
“In Mexico, content providers are pondering over what they are thinking and what they can offer beyond the standard proposal. When you are trying to approach the audience, understanding it is essential,” expressed Rojas. For the audience, the tech company analyzes the data of more than 10 thousand programs at a global level, through diverse sources that range from a like on Facebook, a search in Wikipedia or the download of an episode.
“We break down each program in its basic elements. It has been interesting to manage to locate white spaces or determining those contents that haven’t yet been made but could have an interesting audience,” he explained. The executive assured that their platform offers data that, in combination with their experience on the use of information and the knowledge on market players, can “produce magic”.
In the second week of August, the most popular Latino-origin contents in Mexico, according to Parrot Analytics, were Luis Miguel, El Señor De Los Cielos, and Soy Luna. At the same time, a few hours after being launched, Exatlón México (Azteca Uno) and La Casa De Las Flores (Netflix) had a popularity of 27 and 20 times above the average.
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