U.S. HISPANIC
Pingüinitos launched on Prime Video in Mexico
Maribel Ramos-Weiner| 8 de febrero de 2023
Pinguinitos
SOMOS Next and Prime Video launched the children’s entertainment service Pingüinitos in Mexico, as part of the Prime Video Channels.
Pingüinitos is an SVOD platform targeting children with high-quality animation in a safe, secure, and culturally relevant environment. This entry into one of the most important markets in the Spanish-speaking world is expected to facilitate the expansion of Pingüinitos in regional markets, as SVOD services grow in popularity.
SOMOS Next is part of SOMOS Group, a group of independent companies led by Luis Villanueva, dedicated to the entertainment business in all its areas (production, distribution, and marketing), in different territories and specialized in Spanish language content.
The company owns (among other properties) Pingüinitos, an SVOD service that offers branded animation, supporting parents by providing curated content to safely entertain and reinforce education in the most vulnerable audience segment. The role that audiovisual entertainment plays in modern households and the danger of exposing children to inappropriate content makes Pingüinitos an attractive proposition for concerned parents at this time of the content explosion. The availability of services of this type is especially important in territories where demographics show a sizable and growing children segment (opposite to some aging countries).
“We are very happy with this launch with Prime Video. There is no better partner at these times of the growth in streaming content and we share the mutual goal of providing first-class entertainment to the Latin American family. We make sure to work with parents in providing a safe space for the little ones, with the best content curated by our international acquisition staff. This launch will take Pinguinitos to the next level in a key territory and we look forward to keeping strengthening our relationship with Prime Video,” said Luis Guillermo Villanueva, COO of SOMOS Next.
With a monthly subscription of 58 pesos, viewers will be able to use the Prime Video app to watch Pinguinitos content on TVs and on connected devices, including Fire TV, mobile devices, and online.
