U.S. HISPANIC
Pluto TV: Focused on expanding our offer in Spanish by including new channels of sports, anime, news, music, and children
Maribel Ramos-Weiner| 21 de mayo de 2021
Cosette Molina de Pluto TV
Pluto TV in the US, through its category Pluto TV in Spanish, is focused on expanding its offer by creating new sports, anime, news, music, and children’s channels, as well as channels dedicated to content for its female audience.
“Additionally, we are expanding our catalog of shows by working together with our CBS family to include iconic series such as CSI, Star Trek, American Next Top Model, Mission Impossible and Survivor, among others. We will continue to supply our audience with a variety of titles within our successful subcategories such as soap operas, movies, reality shows, DYI, crime, and thrillers,” highlights Cosette Molina, Senior Programming Manager for Pluto TV en Español and Kids from Pluto TV.
Molina explained that the main objective when selecting channels for the Spanish-language category of the platform is to include attractive content for all cultures and new generations of the different countries that make up the US Hispanic community.
“We decided to expand the channel offering to include Euronews and Estrella TV among others because we understand the needs of Hispanics living in the US and the importance of being connected with family. There are many European immigrants, mainly from Spain, as well as many Hispanics who have families in Europe, and through Euronews, we can serve them with news and information relevant to them. Likewise, Estrella TV is a channel that fully identifies with the US Hispanic market since the programming is designed specifically for them. With beIN XTRA we offer our audience space where they can enjoy one of the greatest passions of our culture: sports in general, specifically soccer,” she commented.
The Hispanic market has become paramount for the streaming industry, “especially in the last year,” she said. However, according to Molina, even before the pandemic, the US Hispanic audience was one of the first to adopt this modality, “consuming more streamed content than any other demographic.”
