U.S. HISPANIC
Premiere of Telemundo Media´s original production El Señor de los Cielos averages over 2.3 million viewers
Maribel Ramos-Weiner| 18 de abril de 2013
El Señor de los Cielos
Monday’s premiere of Telemundo Medias new original production El Señor de los Cielos (Lord of the Skies) at 10pm averaged 2,346,000 Total Viewers and 1,437,000 Adults 18-49 according to Nielsen, ranking as the network’s second highest rated premiere regardless of time period in NPM history, right behind the runaway hit La Reina del Sur. A co-production between Telemundo Studios and Caracol TV featuring novela stars Rafael Amaya, Ximena Herrera, Fernanda Castillo and Gabriel Porras, El Señor de los Cielos delivered a 42% share of Adults 18-49 and 40% share of Total Viewers among major Spanish language broadcast networks in its time period. The much anticipated premiere reached a cumulative audience of nearly 3 million viewers, including 1,860,000 Adults 18-49.El Señor de los Cielos‘ premiere brought significant growth to the time period vs. the prior 4-week average, more than doubling its average audience among Adults 18-49 (1.4million vs. 706K, +104%) and Adults 18-34 (712K vs. 352K, +102%) and growing its Total Viewers by +88% (2.35 million vs. 1.25 million), while Univision’s Qué Bonito Amor premiere declined by -22% in Adults 18-49 (1,699,000 vs 2,176,000).Locally, the novela’s premiere ranked #1 in San Francisco, New York and Miami among all Spanish-Language stations in Adults 18-49, beating Univision in three of the top ten local markets.
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