U.S. HISPANIC
RCN´s MundoMax establishes a new ad sales structure enhancing its partnership with Meruelo Media in LA and Houston
Maribel Ramos-Weiner| 1 de septiembre de 2015
MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, and Meruelo Media, announced an enhanced partnership in Los Angeles and Houston. In addition to providing its signature programming, MundoMax will now assume sales and marketing responsibilities for KWHY-TV, Channel 22, the MundoMax flagship station in Los Angeles, along with KUVM-CD, Channel 34, which serves the Houston DMA, in cooperation with existing station management. According to MundoMax president, Ibra Morales: “Both MundoMax and Meruelo Media are committed to the success of MundoMax and to making the necessary investments and changes to position the network for maximum sustainable growth in each market.””We enthusiastically welcome this new partnership with MundoMax in Los Angeles and Houston. We are confident that this new operational framework will give MundoMax real-time flexibility and the potential for greater success in these two very competitive markets,” stated Otto Padrón, Meruelo Media president. Effective September 1, 2015, MundoMax will have in place its new sales structure headquartered in New York, with offices in Los Angeles, Chicago and Miami. Morales added, “The sales structure is currently being led by Edward Jiménez, our former VP of National Sales alongside Tom Maney, who will remain in an advisory role for the near future. We want to continue offering our clients best in class service and solutions for their marketing needs in the U.S. Hispanic market.”Starting in September, MundoMax will introduce one-minute local and national news briefs, that will air during commercial breaks, anchored by former Noticias 22 Los Angeles lead anchor Palmira Pérez. The network will be debuting three new series this fall and return in 2016 with a revamped national news format.
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