U.S. HISPANIC
Roy Rojas of TelevisaUnivision: “We’re Preparing El Renacer De Luna, Which Will Boost New Telenovela Talent”
Vanessa Maldonado| 6 de febrero de 2026
Roy Rojas is betting on an ensemble narrative that pays tribute to the origins of the telenovela, integrating music, the Mexican landscape, and—above all—a generational renewal of talent
Producer Roy Rojas is preparing his return to TelevisaUnivision screens with the telenovela El Renacer de Luna, a proposal he describes as original and aimed at revitalizing the classic melodrama genre. With more than 30 years of experience, Rojas is betting on an ensemble narrative that pays tribute to the origins of the telenovela, integrating music, the Mexican landscape, and—above all—a generational renewal of talent. Filming will begin on March 9.
“The story comes from the origins of Morir Para Vivir, from the pen of Félix Benjamín, a pioneer of radio drama in Mexico. But it’s not the 1989 remake; it’s a version that my writers and I took from the original work of the 1960s to bring a very different story,” he explained regarding the script.
A BET ON NEW FACES AND MUSIC
For the producer, one of the pillars of this production is creating a new generation of telenovela talent. He emphasized that these are not small appearances, but leading roles: “We took on the important task of giving 25-year-olds the opportunity to lead and carry significant weight in the plot. The audience itself will turn them into big stars,” he said.
Among the 10 young actors already confirmed are Mar Sordo (recently confirmed as an essential part of the story), Eduardo Zucchi, Ana Sofía Gatica, and Graco Sendel.
Although the story includes a musical group, Rojas clarified that it is not a “musical telenovela,” but rather uses music as an emotional driver: “If the audience decides that the musical group is a hit, we’re prepared for it to be. If not, nothing happens because the music is simply a wonderful conduit,” he noted.
ARTISAN PRODUCTION AND MULTITARGET APPROACH
El Renacer de Luna will consist of 80 one-hour episodes (160 half-hours). The production will showcase Mexico’s richness—from architecture to gastronomy—with a special focus on mezcal culture: “I like having a landscape telenovela to highlight the gastronomy, architecture, and color of our artisanal Mexico,” Rojas commented.
The plot is designed as multitarget content, with three central love triangles: youth, mature, and “autumnal.” On the latter, the producer emphasized the right to love at any age: “At 65, you don’t know if you’re truly finding the true love you never felt in youth because of the rush.”
SALES AND MULTI-SCREEN CONSUMPTION
Regarding the industry’s evolution and the coexistence of TV and streaming, Rojas was optimistic and supportive of full content availability.
“I love streaming because it gives you the chance to rewatch content—those who missed it can see it again. Being on all platforms is wonderful. In the end, everything has drama and the telenovela will never disappear; there always has to be something we keep telling,” concluded the producer, who is also considering Marisol del Olmo for a leading role due to audience demand.
