U.S. HISPANIC
RPM Miami premieres on mun2 with record breaking 300,000 Persons 2+
Maribel Ramos-Weiner| 5 de mayo de 2011
The series ranked among the top programs across all Hispanic and English cable networks
The premiere of mun2s bilingual series RPM Miami became the networks highest rated launch during prime time in more than three years, beating all Hispanic cable networks, and music lifestyle cable networks MTV, MTV2, BET, and Fuse, according to Nielsen Media Research. The record-breaking premiere on Sunday May 1st at 10pm reached nearly 300,000 (295,000) Persons 2+.Averaging 62,000 YLAs (Young Latino Americans) aged 18-34, a 226% increase from the prior week, RPM Miami out-performing all Hispanic cable networks, including Discovery en Español (41,000), Galavisión (40,000), Fox Deportes (23,000), ESPN Deportes (8,000); Gol TV (5,000) and Tr3s: MTV, Música y Más (4,000). mun2 also beat music-lifestyle networks MTV (31,000), MTV2 (8,000), BET (1,000) and Fuse (1,000).In addition, the series ranked among the top programs across all Hispanic and English cable networks, making it the 7th most watched program, regardless of language, among Persons 18-34 at 10pm on Sunday night.The series grew each quarter hour, engaging viewers throughout the one-hour program and delivering up to 76,000 Persons 18-34 during the last 15 minutes of the premiere episode.RPM Miami drew a strong amount of unique visitors to {mun2.tv}, which experienced its single best weekend in terms of reach with 71,000 unique visitors. Additionally, in advance of the premiere, the traffic to the website doubled, leading to the highest weekend traffic in the history of the network.
