U.S. HISPANIC
Scripted historical content of Latinos Telemundo´s priority
Maribel Ramos-Weiner| 1 de octubre de 2020
Romina Rosado de Telemundo
Three big focuses regarding original productions for 2021 are those of scripted historical content about Latinos in the US, unscripted from every angle (self-improvement programs), and content that encourages family co-viewing. This is what Romina Rosado, senior VP Entertainment and Content at NBCUniversal Telemundo Enterprises said during her participation in the last day of the 18th Annual Hispanic Television Summit.
Rosado, who had a talk with Thomas Umstead, senior producer of Content and Programming at Multichannel News, said that the network has already returned to production in the Dominican Republic and in the Telemundo Center in Miami, as well as in other places.
She mentioned that during the first months of the pandemic, shifted to offer more news content; from May to June, they incorporated more family co-viewing content because people were asking for a break and that now they are in phase three, that is a balance between both: information and co-viewing.
Regarding topics like the elections and diversity, Rosado mentioned they are duplicating efforts in news on all the platforms. “Informing the audience is a corporate mandate for us”. She added that concerning diversity, 51% of the leadership positions in Telemundo are held by women.
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