U.S. HISPANIC
Somos TV: Next phase are HD and the launch of the new pay-TV channel Klavo
Maribel Ramos-Weiner| 10 de mayo de 2012
Somos TV is satisfied with its two pay-TV channels in the U.S. Hispanic market, ViendoMovies and Semillitas.We entered the market with the two channels and they have been key to developing the credibility of Somos TV. Our strategy has been serious and consistent and the quality of the product is competitive against the best in the market, says Luis Villanueva, CEO & president of Somos TV.He is particularly happy with the growth of Semillitas. The channel signed distribution agreements with major cable companies in the U.S. and Puerto Rico and its currently in negotiations for additional distribution. ViendoMovies, which launched in 2006, its already a popular channel with wide distribution and has become a prestigious name in Spanish-language film.Villanueva says the next step is upgrading to high definition. Weve made progress and will be able to offer soon, he added.Klavo, the groups third channel, will launch in the third quarter of 2012 with a test signal. It is geared towards Latino males, which surprisingly is the only multicultural market with a male majority, added Villanueva.Klavo will be headed by Armando Chirinos and will feature original Spanish-language programming from the main producer countries, especially from Mexico. It will feature a balanced mix of sports, movies, current events, documentaries, series, and an attractive female presence, all packaged in a hip and current fashion.
