Super Bowl LX Draws 124.9 Million Viewers, Ranking as the Second Most-Watched in History

An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement, making NBC’s presentation the second most-watched Super Bowl in history, behind Super Bowl LIX in 2025 (127.7 million viewers).

Super Bowl LX marks the first Super Bowl reported using Nielsen’s Big Data + Panel methodology, officially launched in September 2025, delivering the most accurate television measurement to date. The game aired from 6:40 p.m. ET to 10:28 p.m. ET across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, posting a combined household rating of 39.4 and a combined household share of 79.

Viewership peaked at an all-time U.S. television record of 137.8 million viewers during the second quarter (7:45–8:00 p.m. ET), as the Seattle Seahawks led the New England Patriots 6–0. The Seahawks’ 29–13 victory averaged 124.9 million viewers, ranking as the second-most watched show in U.S. television history.

Super Bowl LX is also the most-watched show in the history of NBCUniversal, as NBC celebrates its 100th anniversary in 2026.

“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo,” said Rick Cordella, President, NBC Sports. “Along with the Olympics, the Super Bowl remains one of the most powerful events in the world, and our teams delivered a best-in-class presentation for viewers, partners, and advertisers.”

Bad Bunny’s Halftime Show Sets New Records

The Apple Music Super Bowl LX Halftime Show, headlined by Bad Bunny, averaged 128.2 million viewers between 8:15–8:30 p.m. ET, with viewership peaking during the performance.

On social platforms, the halftime show delivered unprecedented global impact. Total social consumption reached four billion views within the first 24 hours, up 137% year-over-year, according to Ripple Analytics. More than 55% of all social views came from international markets.

The top three most-viewed NFL social posts in history are now clips from Bad Bunny’s halftime performance, with cumulative viewing time exceeding 115 years across platforms.

Telemundo Delivers Most-Watched Super Bowl in Spanish-Language History

Telemundo averaged 3.3 million viewers, marking the most-watched Super Bowl ever on U.S. Spanish-language television. Viewership peaked during the halftime show, which averaged 4.8 million viewers, also a record for Spanish-language Super Bowl coverage.

Global Streaming and Music Impact

Immediately following the halftime show, Bad Bunny listens on Apple Music surged sevenfold, with “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó” leading streams. His Super Bowl LX Halftime Show Set List became the most-played set list on Apple Music, while DeBÍ TiRAR MáS FOToS reached the Top 10 album charts in 128 countries, claiming the No. 1 spot in 46 markets worldwide.

Bad Bunny occupied nearly 25% of the Daily Top 100 Global chart, with 24 songs charting, including six in the Top 10 and “DtMF” at No. 1.

Olympics Lead-In and Peacock Milestones

Following the Lombardi Trophy presentation, NBC aired Primetime in Milan, previewing the Milan Cortina Winter Olympics. The program averaged 42 million viewers, NBCUniversal’s largest Winter Games audience since the 2014 Sochi Olympics and a 73% increase over the comparable 2022 Beijing broadcast.

Sunday also marked Peacock’s best day ever in terms of reach and hours streamed, highlighted by the post-Super Bowl debut of The Burbs, the platform’s highest Day 1 original launch to date.

Advertising Impact at Historic Scale
NBC and Peacock delivered significant brand performance for Super Bowl LX sponsors, outperforming competitive NFL broadcasts with:
+33% lift in brand recall
+31% lift in brand opinion
Additional viewership metrics will be released by Nielsen later this week.