U.S. HISPANIC
Telehit: We want to produce more series and strengthen our digital platform
Maribel Ramos-Weiner| 29 de abril de 2014
Guillermo del Bosque, producer and general director of Telehit
With 21 years on the air, Televisa Networks Telehit refreshes it look and launches new multi-platform. Guillermo del Bosque, producer and general director of Telehit, told PRODU the details of this metamorphosis that started this week, with new content, a new logo, and the launch of the channels digital platform.Del Bosque said one of the priorities was creating new TV series: The channel has already produced five. Carlos Murguía wants us to work together again and were exploring different projects. We want to produce a couple of series; probably when I come back from Brazil. They would probably not be produced in Monterrey, but in Mexico City. Were hopeful we can shoot between September and November, so we can have a series to premiere in February or March of 2015.Because of the importance of digital in the channels communication strategy, Del Bosque said later this year it would strengthen its multi-platform with the introduction of a YouTube channel.Were working hard on Telehit.com and its social networks. Were entering YouTube because its very popular among users. We put our brand there and within a week some of our content had over 700 thousand views, he added.
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