U.S. HISPANIC
Telemundos Jackie Hernández: Hispanics at NBCU opens the door to bilingual audiences
Maribel Ramos-Weiner| 9 de abril de 2011
Attendees at Hispanics at NBCU cocktail party: Ivelisse Roche, from Kraft Foods; Deborah Marquardt from LOreal USA; Jacqueline Hernández from Telemundo and Lauren Zalaznick, from NBCUniversal
(Patricia Blanco). The Hispanics at NBCU unit, created to offer marketing solutions across all NBC Universal platforms, will have an impact on the media companys Hispanic offer this upfront season.We are going to work with advertisers to identify content that connects with Hispanics passions, and we will develop marketing programs for these clients to execute across all our platforms; not just Telemundo and mun2, but also Bravo, NBC, Oxygen, mobile, said to PRODU Jackie Hernández, COO of Telemundo.Hernández believes including additional NBC Universal-branded vehicles will have an immediate impact on the media buyers decisions. I have received an incredible amount of emails in just these few days, says Hernández in reference to the perceived interest regarding this offer.She points out tests have already been done in the digital area with the Billboard Latin Music Awards, presented by State Farm, which were promoted across several platforms. But this initiative is now propelled by the Strategic Marketing department at NBC Universal, which brings it to a whole new level, she added.The offer will also work to position clients among not just Spanish-speaking Hispanics, but the growing and coveted bilingual and bicultural segment as well. We will use our existing content, but we also have a whole Branded Entertainment team, which is part of Telecommunications Group, and which is unique at NBC Universal, added Hernández.
