U.S. HISPANIC
Telemundos Latin Billboards delivers most-watched broadcast ever with to 2.9 million Total Viewers
Maribel Ramos-Weiner| 1 de mayo de 2015
The broadcast of Telemundos 2015 Billboard Latin Music Awards Presented by State Farm (on Thursday April 30th, from 8 to 11pm) ranked as the highest-rated ever in network history delivering an average of 2,856,000 Total Viewers and 1,461,000 Adults 18-49, according to Nielsen. The show, hosted by actress and TV host Gaby Espino and La Voz Kids Coach Pedro Fernández and featuring top musical acts such as Jennifer López, Marc Anthony, Romeo Santos, Santana, Juanes, Afrojack, Luis Fonsi and Ne-Yo, ranked as the #1 show across all of Spanish-language prime time among Adults 18-49 and 18-34; it also reached a cumulative audience of 6,407,000 Total Viewers and 3,362,000 Adults 18-49. The show ranked #1 in its time period in New York, Miami, Houston and Phoenix among Adults 18-49, regardless of language. Preceding the main show, La Alfombra de los Premios Billboard delivered its best-ever performance among Total Viewers averaging 1,692,000; it also delivered 750,000 among Adults 18-49. The Billboard Latin Music Awards Presented by State Farm, which aired on Telemundo and NBC Universo, was the #1 most social Spanish-language show across all broadcast and cable networks and program types with 180,000 tweets and 52,000 unique authors. The hashtag #Billboards2015 trended worldwide on Twitter, generating over 315,000 instances. Over 35,000 viewers participated in livestreaming through Periscope, Meerkat and {Telemundo.com}.
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