U.S. HISPANIC
Telemundo captures 32% share of Spanish-language TV viewership in May
Maribel Ramos-Weiner| 14 de mayo de 2011
Telemundo announced that according to Nielsen Media Research, through the first six weeks of the second quarter of 2011, the network is the fastest growing broadcast network with the largest percentage gain versus the first quarter of 2011 during Monday through Friday prime among adults 18-49 and adults 18-34.During Monday through Friday prime, Telemundo reported a +37% growth among adults 18-49 as compared to the first quarter of 2011 (931,000 vs. 679,000). In contrast, Univisión is down -5% (1,903,000 vs. 1,998,000) and TeleFutura is down -29% (328,000 vs. 459,000). Telemundo is also up +39% among adults 18-34 compared to the first quarter of 2011 (518,000 vs. 372,000), while Univision is down -7% (1,049,000 vs. 1,122,000) and Telefutura is down -31% (177,000 vs. 258,000).Telemundo, during May 2011, is averaging 931,000 viewers among adults 18-49 during Monday-Friday prime and has a 32% share of the Spanish-language television audience (defined as Telemundo, Univisión and TeleFutura), up +12 share points over May 2010 (20%). Additionally, the network is averaging 512,000 viewers among adults 18-34 and has a 32% share of the Spanish-language television audience (defined as Telemundo, Univisión and TeleFutura), up +13 share points over May 2010 (19%).For the week of May 2, La Reina del Sur beat Univisión and surpassed ABC by +17% (980,000) and CBS (876,000) by +31% among adults 18-34, delivering 1,148,000 viewers in the demographic.
