U.S. HISPANIC
Telemundo delivers best January performance in its history among Monday-Sunday primetime viewers
Maribel Ramos-Weiner| 31 de enero de 2013
Telemundo Media kicks off the year by delivering its best January performance in its history among Monday through Sunday primetime viewers, fueled by strong performances from original programming, such as La Patrona, Caso Cerrado Edicion Estelar, El Rostro de la Venganza, and blockbuster films including Ice Age and Transformers, according to Nielsen. The network was up 3% with 1,381,000 total viewers and among 726,000 adults 18-49, up 4%.Additionally, the network delivered its best season-to-date week in Monday through Friday primetime with an average 1,564,000 total viewers and 802,000 Adults 18-49 for the week of January 21.In Monday through Sunday programming, the week of January 21st ranked as Telemundos highest rated week of the season drawing season-to-date highs with 776,000 Adults 18-49. During the same period, the network brought the second highest rated week of the season among total viewers with 1,455,000 viewers.According to the announcement, in the three-week period since the launch of UniMás, Telemundo secured its position over the network during Monday through Sunday prime, with a +124% lead among Total Viewers (1,411,000 vs. 630,000) and +107% among Adults 18-49 (738,000 vs. 356,000).
