U.S. HISPANIC
Telemundo delivers strongest quarter in network history
Maribel Ramos-Weiner| 5 de abril de 2011
According to Nielsen ratings, the first quarter of 2011 (Q1) was Telemundo’s strongest quarter in network history in Monday through Friday prime among total viewers (persons 2+), averaging over 1.2 million viewers for the quarter. Compared with Q1 2010, Telemundo saw increases of +11% in Monday through Friday prime (679,000 vs. 614,000) and +8% in Monday through Sunday prime (634,000 vs. 586,000) among adults 18-49.Compared to the first quarter of last year, Telemundo grew in the dayparts of Daytime, Early Fringe and Evening News among total viewers (persons 2+) and adults 18-49, in contrast to TeleFutura, which was down in both demos in these dayparts, and Univisión, which was down in both demos in Daytime and Evening News.In March, during Monday through Friday prime, Telemundo averaged nearly 1.5 million total viewers (persons 2+) and 852,000 viewers among adults 18-49, delivering year-over-year growth of +40% (1,474,000 vs. 1,056,000) and +31% (852,000 vs. 650,000), respectively. During Monday through Sunday prime, the network averaged nearly 1.3 million total viewers (persons 2+) and 731,000 viewers among adults 18-49, delivering year-over-year increases of +28% (1,266,000 vs. 991,000) and +20% (731,000 vs. 608,000), respectively.
