U.S. HISPANIC
Telemundo launches a new strategic social media unit
Marcela Tedesco| 18 de marzo de 2011
Social@telemundo will be led by Borja Pérez, VP of Digital Media and Integrated Solutions
Telemundo Communications Group announced the launch of a new strategic social media unit, social@telemundo. The announcement was made by Peter Blacker, Executive Vice President of Digital Media and Emerging Businesses and Jacqueline Hernández, Chief Operating Officer of Telemundo.”U.S. Hispanics are incredibly active consumers of social media and are 1.5 times more likely then the General Market to be active in this space. Over the past 12 months, Telemundo has experienced over 700% growth of its Facebook page and 500% of its Twitter account,” said Blacker.The new department will be led by Borja Pérez, Vice President of Digital Media and Integrated Solutions, who will work in close collaboration with Telemundo’s Studios and Network Sales, as well as the programming, news and sports divisions.Social@telemundo will focus on delivering its fans across Facebook & Twitter interactive experiences tied to TV programming.
