U.S. HISPANIC
Telemundo launches innovative marketing campaign leading to the premiere of El Señor de los Cielos 3
Maribel Ramos-Weiner| 16 de abril de 2015
Following the success of the first two seasons of El Señor de los Cielos starring Rafael Amaya, Telemundo launched an innovative marketing campaign leading to the premiere of season three on April 21st. The campaign includes an interactive nationwide CineTransformer tour, a digital special featuring 15 episodes titled Los Secretos de El Señor de los Cielos, an on-air recap special, a collectible comic book, a dedicated Facebook application and a 19-hour surveillance feed footage available hours prior to the premiere for fans to monitor Aurelio Casillas behind bars. The dedicated Facebook application customizes the experience for the user taking them directly to the prison cell where we last saw the protagonist of the super series, Aurelio Casillas (Rafael Amaya). Additionally, for the first time ever Telemundo has worked with a local Latino artist to create a custom comic book, available via {Telemundo.com}, based on the second season where fans will be able to re-live the action of the previous season as they gear up for the upcoming third season. An interactive CineTransformer tour titled El Señor de los Cielos Tercera Temporada: La Experiencia will give fans a sneak-peek of the third season in top Hispanic markets, kicking off this past weekend in Los Angeles (April 11th and 12th) and continuing through Dallas, TX (April 17th) and Houston, TX (April 19th). The tour also includes stops in Chicago (April 24th), Miami (week of April 27th) and New York (May 3rd).Working closely with our digital, social media and programming publicity teams in a fully integrated fashion, this campaign shows how we are innovating in reaching our viewers, said Aileen Angulo Merciel, senior vice president, Marketing and Creative, Telemundo Network. The show marks the first time in the networks history that Telemundo produces a third season of an original series. The third season of El Señor de los Cielos is a Telemundo Studios original production filmed in Mexico by Argos Televisión. Danny Gavidia and Carlos Villegas are directing the script by Luis Zelkowicz, with Joshua Mintz, Mariana Iskandarani and Marcela Mejía as executive producers.
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